Divergent Thinking

Quoted from the 99U blog “Test your creativity”

Developed by J.P. Guilford in 1967, the Alternative Uses Test stretches your creativity by giving you two minutes to think of as many uses as possible for an everyday object like a chair, coffee mug, or brick. Here’s a sample brainstorm for “paper clip” uses:

  • Hold papers together
  • Cufflinks
  • Earrings
  • Imitation mini-trombone
  • Thing you use to push that emergency restart button on your router
  • Keeping headphones from getting tangled up
  • Bookmark

The test measures divergent thinking across four sub-categories:

  • Fluency – how many uses you can come up with
  • Originality – how uncommon those uses are (e.g. “router restarter” is more uncommon than “holding papers together”)
  • Flexibility – how many areas your answers cover (e.g. cufflinks and earrings are both accessories, aka one area)
  • Elaboration – level of detail in responses; “keeping headphones from getting tangled up” would be worth more than “bookmark”

 

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